In this podcast Lon Safko speaks with two thought leaders in social media enhanced web site design.  David and James explain why they see social media as a “Transformation Force” that will happen whether a corporation is willingly participating or not.

In this 46 minute interview they share their insights about “trust & transparency” in corporate communication and how important it really is to first develop a “blueprint” that outlines your corporate strategy before you start building your on line social media presence with the wrong tools.  James tells us about MediaSauce’s insightful client development process that they call the “Vision Gap”.  We also discuss the importance of transparency, passion, and trust in building your on line corporate community.

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