In this podcast Lon Safko speaks with Scott Clough about on-line gaming and community building.  Scott shares his insights about how on-line gaming or Massively Multiplayer Online Role Playing Game (MMORPG) has grew from the simple board game to the P.C. to on-line with more than 10 million players in one game alone.

In this 32 minute interview Scott explains how role play, collaboration, teamwork, strategy, and ultimate success of a quest can be exciting and habit forming.  Scott explains “cheats”, “hacks”, exploits” “griefers” and how they affect the game and the community.  Scott further tell us about “farming” or “harvesting” gold and swords, the “casual” versus the “hard-core” player, why on-line gaming builds such a huge faithful following of gamer community and why businesses should watch the $1 billion+ multi-million player industry.

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