In this podcast Lon Safko speaks with Chris Heuer, Social Media Advocate, Founder of the Social Media Clubs internationally, and author of “The Social Media Playbook” published by John Wiley & Sons.  Chris discusses his views on social media, the mission statement of the Social Media Club, and why he wanted to write his book.

In this 42 minute interview, Chris shares his thoughts about social media, how it has evolved, where it is today, and where it should be going in the future.  Throughout the interview you can hear Chris’ terrific insights, while also feeling his passion and dedication to social media.

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