In this podcast Lon Safko speaks with David Meerman Scott, speaker and author of the bestselling “The New Rules of Marketing & PR” published by John Wiley & Sons.  David discusses how social media is still social and how the new technology has changed the way we have to think about marketing & PR.

In this 34 minute interview David discusses the pros and cons of social media and how to best integrate social media into your corporate strategy.  David’s insightful thoughts will provoke you to look at how we communicate with our “prospects” with a different point of view.

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