In this podcast Lon Safko speaks with George Strompolos, Content Partnerships Manager For Google’s YouTube about companies from around the world who are using YouTube to market their company’s products.  George tells us that “YouTube isn’t just about teenagers watching videos of dogs on skateboards”.  It’s about Fortune 500 marketing and companies like Blendtech and their “Will It Blend”, which caused a 300% increase in sales due to these YouTube videos.

In this 25 minute interview George describes how YouTube’s members are uploading 13 hours of video per minute and more than 1 billion video downloads per day!  George tells us that YouTube has the same number of users under 18 that they have over the age of 55.  He also shares how some of their video content providers are actually making a living from their contextual advertising associated with their videos.  One such rising star is “Fred”, a 15 year old pretending to be 6 with anger management issues.  You just have to see Fred to believe Fred.

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