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	<title>Social Media Bible</title>
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	<link>http://smb.msclienthost.com</link>
	<description>Just another WordPress weblog</description>
	<pubDate>Fri, 24 Apr 2009 14:54:02 +0000</pubDate>
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	<itunes:summary>Lon Safko &amp; The Social Media Bible</itunes:summary>
		<itunes:author>Lon Safko</itunes:author>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://www.lonsafko.com/wp-content/uploads/2008/02/portrait-lonsafko-small.jpg" />
	<itunes:owner>
		<itunes:name>Lon Safko</itunes:name>
		<itunes:email>lonsafko@lonsafko.com</itunes:email>
	</itunes:owner>
	<managingEditor>lonsafko@lonsafko.com (Lon Safko)</managingEditor>
	<copyright>1995-2008</copyright>
	<itunes:subtitle>The Social Media Bible</itunes:subtitle>
	<itunes:keywords>Lon Safko, Safko, Social Media, The Social Media Bible, TheSocialMediaBible.com</itunes:keywords>
	<image>
		<title>Social Media Bible</title>
		<url>http://www.lonsafko.com/wp-content/uploads/2008/02/portrait-lonsafko-small.jpg</url>
		<link>http://smb.msclienthost.com</link>
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	<itunes:category text="Business">
		<itunes:category text="Management &amp; Marketing" />
		<itunes:category text="Business News" />
	</itunes:category>
		<item>
		<title>Southern Gas Association</title>
		<link>http://smb.msclienthost.com/2009/03/06/southern-gas-association/</link>
		<comments>http://smb.msclienthost.com/2009/03/06/southern-gas-association/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 19:53:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Contributors]]></category>

		<guid isPermaLink="false">http://smb.msclienthost.com/2009/03/06/souther-gas-association/</guid>
		<description><![CDATA[Title: Souther Gas AssociationLocation: Hyatt Lost Pines Golf Resort, Austin, TexasStart Date: 2009-04-19End Date: 2009-04-21
]]></description>
			<content:encoded><![CDATA[<p><strong>Title: </strong>Souther Gas Association<br /><strong>Location: </strong>Hyatt Lost Pines Golf Resort, Austin, Texas<br /><strong>Start Date: </strong>2009-04-19<br /><strong>End Date: </strong>2009-04-21</p>
]]></content:encoded>
			<wfw:commentRss>http://smb.msclienthost.com/2009/03/06/southern-gas-association/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Stephanie Bryant</title>
		<link>http://smb.msclienthost.com/2009/03/03/stephanie-bryant/</link>
		<comments>http://smb.msclienthost.com/2009/03/03/stephanie-bryant/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 22:15:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Contributors]]></category>

		<category><![CDATA[Vlogging]]></category>

		<guid isPermaLink="false">http://smb.msclienthost.com/?p=1625</guid>
		<description><![CDATA[Stephanie shares her insights into the world of video blogging (vlogging) and her passion for getting it right. ]]></description>
			<content:encoded><![CDATA[<p>Listen to this podcast interview with Lon Safko and Stephanie Cottrell Bryant the author of “Videoblogging For Dummies,” published by John Wiley &amp; Sons.</p>
<p>Stephanie shares her insights into the world of videoblogging and her passion for getting it right in this 24 minute interview.</p>
]]></content:encoded>
			<wfw:commentRss>http://smb.msclienthost.com/2009/03/03/stephanie-bryant/feed/</wfw:commentRss>
<enclosure url="http://smb.msclienthost.com/audio/Stephanie_Bryant_Interview.mp3" length="0" type="audio/mpeg" />
			<itunes:keywords>Vlogging</itunes:keywords>
		<itunes:subtitle>Stephanie shares her insights into the world of video blogging (vlogging) and her passion for getting it right. </itunes:subtitle>
		<itunes:summary>Listen to this podcast interview with Lon Safko and Stephanie Cottrell Bryant the author of “Videoblogging For Dummies,” published by John Wiley &amp; Sons.

Stephanie shares her insights into the world of videoblogging and her passion for getting it right in this 24 minute interview.</itunes:summary>
		<itunes:author>Lon Safko</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Evo Terra</title>
		<link>http://smb.msclienthost.com/2009/03/03/evo-terra/</link>
		<comments>http://smb.msclienthost.com/2009/03/03/evo-terra/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 22:12:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Contributors]]></category>

		<category><![CDATA[Podcasting]]></category>

		<guid isPermaLink="false">http://smb.msclienthost.com/?p=1623</guid>
		<description><![CDATA[Evo shares many of his tactics, tools, and strategies on how to create award winning podcasts. ]]></description>
			<content:encoded><![CDATA[<p>Listen to the podcast interview with Lon Safko and Evo Terra, coauthor of “Podcasting For Dummies”, published by John Wiley &amp; Sons.</p>
<p>This is a 20 minute interview where Evo shares many of his tactics, tools, and strategies on how to create award winning podcasts that can add to your bottom line.</p>
]]></content:encoded>
			<wfw:commentRss>http://smb.msclienthost.com/2009/03/03/evo-terra/feed/</wfw:commentRss>
<enclosure url="http://smb.msclienthost.com/audio/Evo_Terra_Interview.mp3" length="0" type="audio/mpeg" />
			<itunes:keywords>Podcasting</itunes:keywords>
		<itunes:subtitle>Evo shares many of his tactics, tools, and strategies on how to create award winning podcasts. </itunes:subtitle>
		<itunes:summary>Listen to the podcast interview with Lon Safko and Evo Terra, coauthor of “Podcasting For Dummies”, published by John Wiley &amp; Sons.

This is a 20 minute interview where Evo shares many of his tactics, tools, and strategies on how to create award winning podcasts that can add to your bottom line.</itunes:summary>
		<itunes:author>Lon Safko</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>David Nour</title>
		<link>http://smb.msclienthost.com/2009/03/03/david-nour/</link>
		<comments>http://smb.msclienthost.com/2009/03/03/david-nour/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 22:10:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Contributors]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://smb.msclienthost.com/?p=1621</guid>
		<description><![CDATA[David shares how to measure the value of your networks and of your customer’s relationship.   ]]></description>
			<content:encoded><![CDATA[<p>Listen to the podcast interview with Lon Safko and David Nour, author of “Relationship Economics, Defining Business Acumen,” published by John Wiley &amp; Sons.</p>
<p>This is a 24 minute interview where David shares many of his insights on how to measure the value of your networks and especially the value of your customer’s relationship.  David discusses some of his success stories about international companies’ Relationship Economics that have doubled their revenues just by analyzing and cultivating their customer relationships.</p>
]]></content:encoded>
			<wfw:commentRss>http://smb.msclienthost.com/2009/03/03/david-nour/feed/</wfw:commentRss>
<enclosure url="http://smb.msclienthost.com/audio/David_Nour_Interview.mp3" length="0" type="audio/mpeg" />
			<itunes:keywords>Strategy</itunes:keywords>
		<itunes:subtitle>David shares how to measure the value of your networks and of your customer’s relationship.   </itunes:subtitle>
		<itunes:summary>Listen to the podcast interview with Lon Safko and David Nour, author of “Relationship Economics, Defining Business Acumen,” published by John Wiley &amp; Sons.

This is a 24 minute interview where David shares many of his insights on how to measure the value of your networks and especially the value of your customer’s relationship.  David discusses some of his success stories about international companies’ Relationship Economics that have doubled their revenues just by analyzing and cultivating their customer relationships.</itunes:summary>
		<itunes:author>Lon Safko</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Marc Canter</title>
		<link>http://smb.msclienthost.com/2009/03/03/marc-canter/</link>
		<comments>http://smb.msclienthost.com/2009/03/03/marc-canter/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 22:09:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Contributors]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://smb.msclienthost.com/?p=1619</guid>
		<description><![CDATA[Marc shares many of his insights on how the future of social and the balance of power.  ]]></description>
			<content:encoded><![CDATA[<p>In this podcast Lon Safko interviews Marc Cantor, founder and CEO of Broadband Mechanics and The People Aggregator and previous founder of MacroMind / Macromedia developers of FLASH and other web enhancing products.</p>
<p>This is a 21 minute interview where Marc shares many of his insights on how the future of social media and balance of power between the Fortune 500’s such as Google, Yahoo!, FaceBook, MySpace and us, the individual.  Listen to Marc’s fascinating vision of how the Internet and social media will evolve.  Learn how this will affect each of us.</p>
]]></content:encoded>
			<wfw:commentRss>http://smb.msclienthost.com/2009/03/03/marc-canter/feed/</wfw:commentRss>
<enclosure url="http://smb.msclienthost.com/audio/Marc_Canter_Interview.mp3" length="0" type="audio/mpeg" />
			<itunes:keywords>Strategy</itunes:keywords>
		<itunes:subtitle>Marc shares many of his insights on how the future of social and the balance of power.  </itunes:subtitle>
		<itunes:summary>In this podcast Lon Safko interviews Marc Cantor, founder and CEO of Broadband Mechanics and The People Aggregator and previous founder of MacroMind / Macromedia developers of FLASH and other web enhancing products.

This is a 21 minute interview where Marc shares many of his insights on how the future of social media and balance of power between the Fortune 500’s such as Google, Yahoo!, FaceBook, MySpace and us, the individual.  Listen to Marc’s fascinating vision of how the Internet and social media will evolve.  Learn how this will affect each of us.</itunes:summary>
		<itunes:author>Lon Safko</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Alan Levy</title>
		<link>http://smb.msclienthost.com/2009/03/03/alan-levy/</link>
		<comments>http://smb.msclienthost.com/2009/03/03/alan-levy/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 22:00:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Contributors]]></category>

		<category><![CDATA[Lifecasting]]></category>

		<guid isPermaLink="false">http://smb.msclienthost.com/?p=1616</guid>
		<description><![CDATA[Alan discusses how large corporations and even the Pentagon are using BlogTalkRadio as a communication tool. ]]></description>
			<content:encoded><![CDATA[<p>In this podcast Lon Safko speaks with Alan Levy, founder and CEO of BlogTalkRadio.  Alan discusses how he saw a need for web based radio and how he created BlogTalkRadio.</p>
<p>This is a 14 minute interview where Alan discusses many of his insights about creating your own radio show and how large corporations and even the Pentagon is using BlogTalkRadio as a communication tool for their customers, employees, and in the case of the Pentagon, our troops.</p>
]]></content:encoded>
			<wfw:commentRss>http://smb.msclienthost.com/2009/03/03/alan-levy/feed/</wfw:commentRss>
<enclosure url="http://smb.msclienthost.com/audio/Alan_Levy_Interview.mp3" length="0" type="audio/mpeg" />
			<itunes:keywords>Lifecasting</itunes:keywords>
		<itunes:subtitle>Alan discusses how large corporations and even the Pentagon are using BlogTalkRadio as a communication tool. </itunes:subtitle>
		<itunes:summary>In this podcast Lon Safko speaks with Alan Levy, founder and CEO of BlogTalkRadio.  Alan discusses how he saw a need for web based radio and how he created BlogTalkRadio.

This is a 14 minute interview where Alan discusses many of his insights about creating your own radio show and how large corporations and even the Pentagon is using BlogTalkRadio as a communication tool for their customers, employees, and in the case of the Pentagon, our troops.</itunes:summary>
		<itunes:author>Lon Safko</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Krista Canfield</title>
		<link>http://smb.msclienthost.com/2009/03/03/krista-canfield/</link>
		<comments>http://smb.msclienthost.com/2009/03/03/krista-canfield/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 21:57:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Contributors]]></category>

		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://smb.msclienthost.com/?p=1614</guid>
		<description><![CDATA[Kristin shares some valuable insights to help us get the most out of LinkedIn. ]]></description>
			<content:encoded><![CDATA[<p>In this podcast Lon Safko speaks with Krista Canfield, Public Relations Manager for LinkedIn.  Kristin discusses the many ways people are connecting with other professionals using LinkedIn.</p>
<p style="text-align: left;">In this 27 minute interview Krista talks about the not so obvious applications of Linkedin, how one company was acquired by the Weather Channel, and the importance of “trusted networks.”  Krista shares some valuable insight and some very helpful tips on how to get the most out of LinkedIn.</p>
]]></content:encoded>
			<wfw:commentRss>http://smb.msclienthost.com/2009/03/03/krista-canfield/feed/</wfw:commentRss>
<enclosure url="http://smb.msclienthost.com/audio/Krista_Canfield_Interview.mp3" length="0" type="audio/mpeg" />
			<itunes:keywords>Social Networking</itunes:keywords>
		<itunes:subtitle>Kristin shares some valuable insights to help us get the most out of LinkedIn. </itunes:subtitle>
		<itunes:summary>In this podcast Lon Safko speaks with Krista Canfield, Public Relations Manager for LinkedIn.  Kristin discusses the many ways people are connecting with other professionals using LinkedIn.
In this 27 minute interview Krista talks about the not so obvious applications of Linkedin, how one company was acquired by the Weather Channel, and the importance of “trusted networks.”  Krista shares some valuable insight and some very helpful tips on how to get the most out of LinkedIn.</itunes:summary>
		<itunes:author>Lon Safko</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Benj Arriola</title>
		<link>http://smb.msclienthost.com/2009/03/03/benj-arriola/</link>
		<comments>http://smb.msclienthost.com/2009/03/03/benj-arriola/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 21:56:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Contributors]]></category>

		<category><![CDATA[SEO/SEM]]></category>

		<guid isPermaLink="false">http://smb.msclienthost.com/?p=1612</guid>
		<description><![CDATA[Benj shares the secrets of Search Engine Optimization, what to do and what not to do. ]]></description>
			<content:encoded><![CDATA[<p>In this podcast Lon Safko speaks with Benj Arriola, SEO Engineer for BusinessOnLine, who won the 2007 SEO World Champion award organized by the Swedish SEO corporation GetUpdated.</p>
<p style="text-align: left;">In this 34 minute interview Benj talks about the secrets of Search Engine Optimization, what to do and what not to do, and he emphasizes that above all, “Content still is king!”</p>
]]></content:encoded>
			<wfw:commentRss>http://smb.msclienthost.com/2009/03/03/benj-arriola/feed/</wfw:commentRss>
<enclosure url="http://smb.msclienthost.com/audio/Benj_Arriola_Interview.mp3" length="0" type="audio/mpeg" />
			<itunes:keywords>SEO/SEM</itunes:keywords>
		<itunes:subtitle>Benj shares the secrets of Search Engine Optimization, what to do and what not to do. </itunes:subtitle>
		<itunes:summary>In this podcast Lon Safko speaks with Benj Arriola, SEO Engineer for BusinessOnLine, who won the 2007 SEO World Champion award organized by the Swedish SEO corporation GetUpdated.
In this 34 minute interview Benj talks about the secrets of Search Engine Optimization, what to do and what not to do, and he emphasizes that above all, “Content still is king!”</itunes:summary>
		<itunes:author>Lon Safko</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Kevin Marks</title>
		<link>http://smb.msclienthost.com/2009/03/03/kevin-marks/</link>
		<comments>http://smb.msclienthost.com/2009/03/03/kevin-marks/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 21:38:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Contributors]]></category>

		<category><![CDATA[Tools/Apps]]></category>

		<guid isPermaLink="false">http://smb.msclienthost.com/?p=1610</guid>
		<description><![CDATA[Kevin talks about how competing companies from around the world came together to create a standard. ]]></description>
			<content:encoded><![CDATA[<p>In this podcast Lon Safko speaks with Kevin Marks, Technology Advocate for Google who is working on the international multi-corporation project, OpenSocial.  Kevin discusses the purpose of OpenSocial and how it is going to change the way “trusted networks”, work.</p>
<p>In this 41 minute interview, Kevin talks about how competing companies from around the world came together to cooperate in creating a standard on how personal profiles, data bases, and trusted networks will begin sharing information while protecting the 350 million users from repetition and password fraud.”  This interview is longer than most, but it is filled with incredible insights on how the Open Social Project is going to change the world and how we interact with it on-line.</p>
]]></content:encoded>
			<wfw:commentRss>http://smb.msclienthost.com/2009/03/03/kevin-marks/feed/</wfw:commentRss>
<enclosure url="http://smb.msclienthost.com/audio/Kevin_Marks_Interview.mp3" length="0" type="audio/mpeg" />
			<itunes:keywords>Tools/Apps</itunes:keywords>
		<itunes:subtitle>Kevin talks about how competing companies from around the world came together to create a standard. </itunes:subtitle>
		<itunes:summary>In this podcast Lon Safko speaks with Kevin Marks, Technology Advocate for Google who is working on the international multi-corporation project, OpenSocial.  Kevin discusses the purpose of OpenSocial and how it is going to change the way “trusted networks”, work.

In this 41 minute interview, Kevin talks about how competing companies from around the world came together to cooperate in creating a standard on how personal profiles, data bases, and trusted networks will begin sharing information while protecting the 350 million users from repetition and password fraud.”  This interview is longer than most, but it is filled with incredible insights on how the Open Social Project is going to change the world and how we interact with it on-line.</itunes:summary>
		<itunes:author>Lon Safko</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Amanda Vega</title>
		<link>http://smb.msclienthost.com/2009/03/03/amanda-vega/</link>
		<comments>http://smb.msclienthost.com/2009/03/03/amanda-vega/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 21:36:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Contributors]]></category>

		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://smb.msclienthost.com/?p=1608</guid>
		<description><![CDATA[Amanda shares some valuable insights on how social media is creating a “business shift” and requires a commitment to be truly successful. ]]></description>
			<content:encoded><![CDATA[<p>In this podcast Lon Safko speaks with Amanda Vega, CEO of Amanda Vega Consulting about Comment Marketing.  Amanda is an original.  She’s original in the way she looks at social media and is one of the very first bloggers ever.  Amanda has been blogging for more than 17 years, as her first job was a Chat Moderator for AOL as their 22nd employee.</p>
<p style="text-align: left;">In this 35 minute interview Amanda talks about the global perspective of using social media.  Amanda shares some valuable insights on how social media is creating a “business shift” and requires the commitment by companies to be truly successful.</p>
]]></content:encoded>
			<wfw:commentRss>http://smb.msclienthost.com/2009/03/03/amanda-vega/feed/</wfw:commentRss>
<enclosure url="http://www.thesocialmediabible.com/audio/Amanda_Vega_Interview.mp3" length="0" type="audio/mpeg" />
			<itunes:keywords>Strategy</itunes:keywords>
		<itunes:subtitle>Amanda shares some valuable insights on how social media is creating a “business shift” and requires a commitment to be truly successful. </itunes:subtitle>
		<itunes:summary>In this podcast Lon Safko speaks with Amanda Vega, CEO of Amanda Vega Consulting about Comment Marketing.  Amanda is an original.  She’s original in the way she looks at social media and is one of the very first bloggers ever.  Amanda has been blogging for more than 17 years, as her first job was a Chat Moderator for AOL as their 22nd employee.
In this 35 minute interview Amanda talks about the global perspective of using social media.  Amanda shares some valuable insights on how social media is creating a “business shift” and requires the commitment by companies to be truly successful.</itunes:summary>
		<itunes:author>Lon Safko</itunes:author>
		<itunes:explicit>no</itunes:explicit>
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